Senior Designer Minna Jyvala

Brand · Marketing · Interactive

  • Visual concepts and brand expression
  • Product design, wireframing and prototyping
  • Digital assets production and print
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Senior Marketing Designer

Microsoft Rewards Marketing Team, 2020-2025

Design for marketing campaigns and monthly member emails, mobile-first web pages, social posts and browser UI placements. Collaborated with cross-functional teams while adhering to Microsoft's brand style guides ensuring visual consistency and accessibility across all assets and channels.

Led co-branded marketing campaigns with partners like Xbox, Surface, Spotify and HBO. Additionally, I introduced Figma workflows to improve production efficiency and team collaboration.

  • Developed new creative solutions, each supported by clear design reasoning
  • Presented in design reviews to align team input with creative brief, goals and requirements
  • Collaborated closely with copy writers to refine and enhance visual storytelling
  • Improved user experience by sharing refined user flows, mockups and prototypes with stakeholders

Product Designer

Globy's/Hitch/Lockstep | Accounting web app

Collaborated with early product development team, I created user flows, wireframes, prototypes and designed MVP version for an email-based accounting web application. I also created visual identity, GTM website and social media graphics.

UX Designer

Amazon AWS | Alexa Management Console

Design of an enterprise-scale, Alexa-enabled device installation and management console. I collaborated in user research, information architecture, created wireframes, and rapid prototyping in Azure—gaining hands-on product design experience in a high-impact environment.

Product Designer

Tipbit Inc | iOS mobile app

Created visual identity, designed UX/UI and marketing collateral for a productivity mobile app that integrated email, calendar, social media, and advanced search features with a talented startup team. Owned the entire design process from product ideas to initial wireframes and shipping the final product in the App Store.

Other favorite projects along the years

I'm always up for new design challenges and curious to learn more.

Justia.fi
Justia.fi

Visual id and website design for an independent finnish insurance broker company, 2020+

FareStart.org
FareStart.org

Branding refresh with menus, flyers, catering leaflets and digital menu boards, 2017+

Blue Water Taco Grill
Blue Water Taco Grill

Website design and menu updates since 2007

Overheard iOS app
OverHeard iOS app

Visual concept and UI design for sound capturing mobile app @ Aro, Inc. 2014

Expedia, Inc
Expedia, Inc website

Redesign with dynamic news and stock price feeds. Live 2013-2018

Care Innovations
Care Innovations

Design for Care Innovations brand campaign @GLG, 2013

Picardo
Picardo app concept

UI concept aimed to learn user behavior and present relevant nearby information accordingly @ Aro, Inc. 2013

Bubbleator
Bubbleator Win App

Visual product concepts and wireframes for Windows 8 "Live Wallpaper" application @ Aro, Inc. 2012

Blooms
Blooms Win8 App

I won 2nd prize in a product design contest with my garden simulator app, organized by Ratio Interactive, 2012

Shilshole
Shilshole Consulting

Visual identity and isometric infographic illustrations for Shilshole Consulting, 2011

Travels to the Edge
Travels to the Edge with Art Wolfe

Website design for 13-episode TV series @ Lux, 2012

Disney
Disney Store Merc

In‐store merchandise and graphic design for toys, cards, clothing and packaging in London UK, 2004

Clever Media WPP
Clever Media WPP

Interactive presentations and flash animations for Disney, BAE Systems and Getronics

Clever Media
Clever Media

Interactive presentations and flash animations for Disney, BAE Systems and Getronics

Moyses Stevens
Moyses Stevens Flowers

Website for flower delivery and photoshoots for product images

MTV M2
M2 / MTV Europe

Interactive web-based TV app which lets viewers control the music video programming in 1999

Got a project in mind?

My expertise

  • Brainstorming and planning
  • Visual concepts and identity
  • Product strategy, UX and UI
  • Wireframing and prototyping
  • Testing and iterations
  • Digital assets and print

My tools

  • Figma
  • Adobe Creative Suite
  • AI tools: Claude.ai, ChatGPT
  • HTML5, CSS3, WordPress CMS
  • Analytics

About me

  • Friendly can-do attitude
  • Experienced problem solver
  • Enthusiastic team player
  • Adaptable and flexible
Say hello! with an email