Senior Visual Designer Minna Jyvala

Define. Design. Deliver.

 I transform ideas into compelling visual experiences.

Reach out via email

Designs with Impact

Visual Designer

Microsoft Rewards Marketing Team, 2020-2025

My work included designing in multiple formats, creating engaging monthly member emails, promotional websites, product UI flyouts and co-branded marketing campaigns with partners like Xbox, Surface, Spotify, HBO and Paramount Pictures.

To improve production efficiency and stakeholder collaboration I introduced Figma. By sharing mockups and flows through Figma, we reduced approval cycles and enhanced consistency.

From Concept to Impact

To increase engagement for the rewards program, I focused on creating attractive visuals and optimized interactive experiences. My process began with researching trends and related projects to inspire new concepts, followed by drafting initial design strategies and creating wireframes and mockups for team feedback and approval. I ensured visual consistency across all channels by adhering to brand guidelines and implementing Microsoft's recommended storytelling styles. This approach improved first impressions, enhanced usability, and ultimately driving higher click-through rates and increased user engagement.

PROJECTS FROM THE PAST

Justia.fi 2020 Justia.fi, 2020

Logo and website design for an independent finnish insurance broker company.

Lockstep website 2019 Lockstep HQ, 2019

Digital product and website design for accounting startup.

Farestart 2017 Farestart, 2017

Marketing Designer for communications team to rollout new brand refresh.

Blue Water Taco Grill 2017 Blue Water Taco Grill, 2017

Website and printed menu designs and updates since 2007.

AWS 2015 Amazon AWS, 2015

Senior UX Designer for Alexa-device installation and management web app.

Overheard App 2014 Overheard App, 2014

Visual concept and UI design for sound capturing iOS mobile app @ Aro, Inc.

Tipbit Mobile 2013 Tipbit Mobile UI, 2013

Product design for iOS app, that combined email, calendar and social profiles with a contextual search.

Expedia website 2013 Expedia, Inc., 2013

Redesign of Expedia Inc. website with dynamic news and stock price feeds. Live 2013-2018.

Care Innovation Website 2013 Care Innovations, 2013

Contract Designer for T-Mobile retail kiosk interfaces and the website for Care Innovations brand campaign @ GLG

Picardo Android App concept 2013 Picardo Android App, 2013

Mobile app concept aimed to learn user behavior and present relevant nearby information accordingly @ Aro, Inc.

Bubbleator Win8 App 2012 Bubbleator Win App, 2012

Visual product concepts and wireframes for Windows 8 “Live Wallpaper” application @ Aro, Inc.

Blooms, garden simulator 2012 Blooms Win8 App, 2012

I won 2nd prize in a product design contest with my garden simulator app, organized by Microsoft and Ratio Interactive.

Shilshole Visual Identity 2011 Shilshole Consulting, 2011

Visual identity and isometric data management illustrations for Shilshole Consulting.

Travels to Edge website 2007 Travels to the Edge, 2007

Website design for “Travels to the Edge with Art Wolfe” 13-episode TV series @ Lux.

Disney Store graphic design 2004 Disney Store Merc, 2004

Franchise product and graphic design: toys, cards, clothing and other in‐store merchandise. London UK.

M2 Interactive TV 1999 M2 / MTV Europe, 1999

Interactive TV website for MTV's first digital channel using video streaming. Website had Create‐your‐hour section to program your personal TV show.

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